Building upon last year’s success, Coca-Cola is set to continue its partnership with Riot Games, creator of the game League of Legends (LoL). For 2015, the goal is to take the partnership to the next levelincreasing the amount of opportunities fans will have to experience the partnership at live events and through social media.
“This year fans can expect more of everything – more cinema viewings, more social engagement and more opportunities to indulge their passion for eSports through Coca-Cola,” says Matt Wolf, head of global gaming at Coca-Cola and veteran gamer.
2015 kick offs at the Mid-Season Invitational (MSI) at Florida State University in Tallahassee May 7-10. “We’ll be on the ground to activate and celebrate the sport, building what we started in 2014,” says Wolf.
But fans don’t have to travel to Tallahassee to get in on the live action. Thanks to Coke’s partners at Cinemark Cinemas, you can watch the show live through premium streaming at various movie theaters across North America. Coke and Riot Games will expand the number of theaters participating in both North America and Europe, allowing even more gamers to come together with other fans in their own communities to experience the MSI in the most fun and engaging way. Cinema expansion will continue throughout the year for the LoL Worlds and All-Stars tournaments.